Practical strategies for farm marketing, content creation, and building a resilient agriculture business. Read our latest insights.
Introduction The last guide covered building a content strategy for agribusiness — defining audiences, mapping content to the buyer's journey, and measuring what matters. Now, let's shift focus to something every farmer and producer faces:…
Let's cut straight to it: most farmers and agribusiness owners hate social media. They see it as a time-sucking distraction that delivers little return for the effort. And honestly? They're not entirely wrong — if you're doing…
Introduction You've got a great farm. You produce excellent products. But in today's crowded marketplace, that's often not enough. The difference between a farm that sells produce and a farm that builds a loyal following…
Introduction If you have ever wondered whether video content is worth the effort for your farm or agribusiness, consider this: U.S. agricultural producers sold $17.5 billion worth of food directly to consumers in 2022—a 25%…
Introduction When Fidelity Weston of Romshed Farm in Kent began selling grass-fed beef directly to local families, she noticed something that went beyond the financial benefits. "When they buy from us, they're not just getting…
Introduction Here's something that might surprise you: it wasn't a marketing expert or a social media agency that turned Matt Davey into an online sensation. It was his grandmother. Davey, a farmer on South Australia's…
Introduction Here's a confession that might surprise you: the most advanced marketing tool in agriculture right now isn't a drone or a soil sensor. It's artificial intelligence, and it's already helping farmers and agribusinesses work…
Introduction You know that feeling. It’s 8pm. You’ve been in the paddock since sunrise. The last thing you want to do is stare at a blank screen and ask yourself, "What on earth am I…
Introduction You've been told to "post consistently," "tell your story," and "engage with your audience." And you've tried. But the results don't match the effort. The posts get likes, maybe a few comments, but the…
Introduction Something significant is happening in the way people buy food. Direct-to-consumer sales in the U.S. have grown by 25% since 2017, reaching a staggering $17.5 billion in 2022. In the UK, successful diversified farms…
